Job Details

The Digital Giving Specialist reports to the Associate Director of Annual Giving and assists the University Development & Alumni Engagement (UDAE) unit to establish and meet the goals and objectives of Cal Poly Annual Giving. Incumbent works independently on a broad range of projects primarily focused on digital giving and communications that promote the image of the university and/or programs by using market research data to determine the most effective techniques and approaches for reaching target audiences; identifying the needs and interests of various constituent groups; translating the results of research into strategic digital communication efforts; creating marketing programs to better position the university to achieve its goals. Department Summary The role of the University Development and Alumni Engagement (UDAE) is to foster strong relationships with internal and external partners to enhance support for Cal Poly. University Development and Alumni Engagement establishes and ...Specialist, Digital, Communications, Digital Content, Technology