Job Details

Job Overview:

The Channel Strategy & Commercialization team is responsible for leading the development of annual and long range (3-Year) channel-specific strategic plans and all commercialization efforts in support of the Warehouse Direct (WD) Cold business unit, which includes all Keurig Dr Pepper brands across Juice, Apple Sauce, & Mixer categories (e.g. Mott's). This role will have direct responsibility for Small Format channels (including but not limited to Drug, C-Store, Dollar) and will serve as the primary intersection (lead) between Supply Chain, Marketing, Sales & Commercial teams. This individual will translate brand and category plans into highly effective commercial selling tools and solutions that deliver on channel-specific opportunities to drive profitability and sustainable growth. As part, you will lead the cross-functional development of annual commercial playbooks that provide specific selling materials & direction by category for your respective channels. Finally, this individual will manage efforts to execute priority channel initiatives, monitor performance, and work directly with the selling organization to address opportunities/gaps with new plans of action as needed.

Position Location: Frisco, TX or Burlington, MA (Hybrid role 3 days in the office, 2 days work from home)

Reports To: Director of Channel Strategy & Commercialization – Juice, Sauce, & Mixers

Responsibilities

• Support the annual cross-functional planning process to develop commercial playbooks by category / channel, to be delivered & presented at the annual Keurig Dr Pepper National Sales Meeting. Inclusive but not limited to:
  • Category insights & strategies
  • Consumer insights & brand plans
  • Innovation launches
  • Consumer programs & execution
  • Channel insights & strategies
  • RGM priorities (price-pack initiatives)
  • Selling priorities & sources of growth (inclusive of KPI's)
  • Selling materials & “look-of-success” clarity
• In partnership with Marketing, coordinate and develop materials for annual Voice-of-Customer (VOC) meetings with select retailers to present & receive early feedback on multi-year innovation pipelines and priorities
• Provide commercial expertise & input to Marketing teams on all innovation & consumer programs to ensure channel/customer specific considerations & requirements met
• Identify channel/customer specific opportunities for profitable growth and lead internal actions to deliver (shopper insights, selling materials, commercialization of new price-packs, etc.)
• Lead new price-pack commercialization projects through the Keurig Dr Pepper Stage Gate process to ensure effective and timely execution of gate requirements (feasibility assessment, development, commercialization, & launch of new packs)
• Develop merchandising solutions to enable best-in-class displays in retail (shoppable pallets, shippers, supporting point-of-sale)
• Support sales teams in the preparation & delivery of Joint Business Planning (JBP) meetings with retailers (customized insights & selling materials, samples, in-person attendance & presentation responsibilities as needed)
• Play a leadership role within your channels. Act as the primary point of contact for the selling organization.
• Continuously drive best practices for the retail channel to identify opportunities, improve processes & tools, and enable selling effectiveness

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be submit to criminal penalties and civil liability